📈 Awareness & Lead Generation for New Custom-Made Outdoors Product Line

📝 Project Overview

To launch a new custom-made outdoor products line, our primary objectives were to boost brand awareness, generate high-quality leads, and drive revenue—while working within a limited budget and content resources. We strategically focused on the most direct and impactful channel for this scenario: Google Ads Paid Search & Performance Max.

🎯 Approach

With efficiency and precision at the forefront, we implemented a well-rounded Google Ads strategy that included:

• Careful keyword research & selection to target high-intent users actively searching for custom outdoor solutions.
• A/B testing & ongoing optimization of campaign structure, targeting strategies, headlines, descriptions, call-to-actions, and visual content to maximize relevance and performance.
• Strategic use of ad extensions & snippets to improve visibility and user engagement.
• Continuous monitoring of lead quality, ensuring we didn’t just drive volume, but attracted leads with a higher likelihood of converting into revenue.
• Performance Max integration to expand reach while maintaining conversion efficiency.

🏆 Results

✅ 1200% increase in qualified leads generated during the campaign period.
✅ 400% surge in outdoor product revenue linked directly to leads from the campaign.
✅ 10x Return on Ad Spend (ROAS) achieved through targeted optimization and effective budget allocation.
✅ Maintained lead quality focus with careful tracking of lead-to-sale conversions, ensuring revenue growth wasn’t just from volume but from engaged, high-intent prospects.

✅ Significantly increased overall product line awareness, reaching a large audience of in-market, high-intent customers

✅ High click-through rate (CTR) of 9% achieved through meticulous A/B testing and optimization of keywords, ad-groups & targeting strategies, ad copy, visuals, and call-to-actions.

📝 Key Takeaways

• Prioritizing high-intent channels like Paid Search is crucial when working with limited budgets.
• Lead quality monitoring ensures that marketing efforts translate into actual sales—not just inflated lead numbers.
• Leveraging Performance Max expanded reach beyond traditional search, capturing additional valuable leads.
• Focused targeting + compelling visuals = measurable impact on awareness, lead generation, and revenue.

🤝 Let’s Achieve Results Like This Together!

Want to discuss how we can replicate this success for your business? Connect with me on LinkedIn or reach out to explore the possibilities.