Saudi Foundation Day E-commerce Sales Campaign
Full-Funnel Strategy Drives Massive Revenue & Order Growth
📝 Overview
To capitalize on Saudi Foundation Day, we crafted a comprehensive full-funnel strategy targeting high-intent buyers, existing customers, and lookalike audiences. The goal? Drive immediate e-commerce sales while enhancing brand engagement throughout the purchase journey.
🎯 Approach
✅ Bottom-Funnel Focus: Prioritized conversion-driven platforms with Performance Max (PMax) Shopping Ads and Google Paid Search to capture in-market shoppers actively searching for relevant products.
✅ Top & Middle-Funnel Support: Leveraged social media (Meta platforms) and YouTube for awareness and engagement, feeding into remarketing pools.
✅ Remarketing: Targeted users who engaged with earlier funnel stages, ensuring we stayed top-of-mind during their purchase decisions.
✅ On-Site SEO Enhancements: Temporarily optimized meta titles and descriptions to reflect seasonal offers, boosting organic visibility during the campaign period.
✅ Direct Engagement Channels: Utilized Email and WhatsApp Marketing to re-engage the client’s customer base and nudge hesitant shoppers.
📊 Results
🚀 250% YoY Revenue Surge during the campaign period
📦 300% Increase in Orders
🔁 Boosted Remarketing Effectiveness with engaged audiences from top and middle-funnel efforts
🌱 Significant Increase in Overall Awareness, reaching hundreds of thousands of potential in-market customers
🧪 Key Success Factors
🔑 Careful audience segmentation targeting in-market buyers, lookalikes, and past engagers
🔑 Continuous A/B testing of creatives, keywords, headlines, and call-to-actions to maximize CTR and conversions
🔑 High-intent keyword targeting paired with seasonal SEO optimization for organic synergy
🔑 Effective utilization of owned channels (email and WhatsApp) to drive repeat purchases and close leads
🔑 Constant monitoring and strategy adjustments ensuring the highest quality leads converted into tangible sales
🌟 Final Thoughts
By aligning a data-driven, full-funnel digital strategy with timely seasonal offers, we not only delivered exceptional sales growth but also enhanced brand loyalty and awareness during a key national holiday.